Throughout the business industry, there are many different forms of persuasion that is going to be needed to 
flourish in your profession. There might be that raise you were hoping to receive from your boss, the sales pitch for your idea, or maybe even getting your coworkers to simply work together for the common goal… Fact is, persuasion is everywhere. Joseph Cesario and E. Troy Higgins discuss in their article entitled Marking Message Recipients “Feel Right”, how to make the listener feel good about the person conveying a message and what they are saying. Through their studies they found:
Be Eager with your nonverbals!
Through case studies, Cesario and Higgins found that the messages conveyed with an eager style of nonverbal communication were more effective than one given by a vigilant communication style. What does this mean? When you are communicating messages to your listeners, be eager, use hand motions and expressions that are happy, and expressive. Do not use ones that seem like they would show dangers or worry.
Looking further into their research, the notion that when the participants of the study felt comfortable with who was giving the message due to their nonverbal messages, the messages were more effective.
What does this mean for the business world?
For corporate America, this notion means that making people feel comfortable, by using nonverbal communication, can boost the effectiveness of your message. If you want that raise from your boss, then you best be considerate in your nonverbals!
Cesario, J., & Higgins, E. (2008). Making Message Recipients “Feel Right”: How Nonverbal Cues Can Increase Persuasion. Psychological Science (Wiley-Blackwell), 19(5), 415-420. doi:10.1111/j.1467-9280.2008.02102.x
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